Hi Eyal, Absolutely loved this 'from first touch' series.

You mentioned in another post a large percentage of your dealflow comes from directly messaging founders. I wondered if you would be kind enough to share how you cold approach founders who haven't actively listed their businesses for sale.

That would be an amazing premium content addition



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Great stuff as always! Quick question: when you take over a new product like reconcile.ly, are you using ARPU / churn to compute LTV? Or are you averaging out historical data of how long users stay on as paying? Thanks!

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Yes, I use ARPU and churn to compute LTV. I then verify historical LTV and ARPU when I qualify the revenues so I can check how reliable those metrics are for forecasting.

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