Archive - Micro Angel

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Exploring game theory components to give life to a two-sided marketplace & designing a Decentralized Autonomous Organization

May 16

A quarter million in cash returns, new product improvements, pricing model redesign and a BizDev win. Closing MRR: $25.25k

May 5

Where do we go from here? Exploring how to elicit the maximum potential out of the MicroAngel model

Apr 20

Doubling down on content, SEO momentum, Shopify billing investigation & COVID time-sink. Closing MRR: $23.80k

Apr 6

New Reconcilely website, reached $200k cash-on-cash, new content and outbound sales process. Closing MRR: $25.5k

Mar 4

One year anniversary, $300K ARR and 30% cash-on-cash milestone, and a focus on growth systems. Closing MRR: $25.37k

Feb 11

Defining goals, benchmarking KPIs, drafting experiments and creating a growth roadmap for Reconcilely & Postcode Shipping

Feb 10

Seasonal MRR and user acquisition fluctuations, Black Friday + Cyber Monday and deep product work. Closing MRR: $24.11k

Jan 18

Cash-on-cash wins, shipping product improvements, removing zombie accounts and a brand refresh. Closing MRR: $24.7k

Dec 10, 2021

From start to finish, learn how I'm tracking customer key events and behaviour across the portfolio

Nov 16, 2021

A spooky month of large refactors, churn & support team tooling. Reached $100k+ Cash on cash. Closing MRR: $24k

Nov 6, 2021

Building/training team, expanding Shopify ad spend, reorganized & improved Reconcilely code & paternity. Closing MRR: $23.8k

Oct 7, 2021

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